There are many great ideas, but only few succeed. Why? In order for innovation to become a reality, a good idea is not enough. It needs to be communicated and to be persuasive, to build a bridge between the audience and the idea. At TED each year dozens of new ideas are introduced successfully. After having prepared over 100 TED speakers, Abigail Tenembaum will reveal the principles and the secrets which make these talks popular all over the world: how to activate the audience’s imagination, how to approach different types of audiences, how to use props effectively, and how to invite the audience to a journey into the future. Abigail is one of the few in the world who were chosen by the international TED organization to prepare their flagship conference speakers. We will watch clips from the talks, and hear anecdotes and behind-the-scenes stories. The audience will experience a taste of the TED speakers’ journey and the tools they use, in order to make innovation and the future approachable to the wider audience.